- You don't need to worry about handling scaling (delivery on a global scale and low latency), so you can concentrate on app's features and innovations
- OpenSocial, Android devices, Facebook, etc. opens up your app to 100s of millions of target users
- Typical to Google solutions, costs are low and fair
Google App Engine for Java: Part 1: Rev it up!
Google App Engine for Java: Part 2: Building the killer app
Google App Engine for Java: Part 3: Persistence and relationships
Ofcourse, you could also start here: http://code.google.com/appengine/
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